Welcome to the Hive, TriFetch.
Rosemary, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. TriFetch is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US specialty clinic mapped, the 18,400 that look like your best-fit practices, and three campaigns we'd run for TriFetch in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for TriFetch.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, an operational pain visible in reviews and job postings, and a small team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 13,800 to 23,000 more of your best customers?
You already have the dream ones: the specialty clinics that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 13,800 to 23,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a specialty clinic.
Every specialty clinic sits in a public registry of physicians, practice locations, and specialty codes. We build the list from that, enrich the buyers, and time the sends to referral backlogs and staffing gaps.
You're the first supplier that comes to mind.
We'll actively monitor all 92,000 US specialty physician practices and reach out when the right signal shows up, so TriFetch is the first name a practice administrator thinks of when phone, fax, and prior auth backlog comes up.
- New physician or NPI added to a practiceNPPES registry shows growth that outpaces existing front-desk and referral staff.
- Job posting for referral coordinator or prior-auth specialistIndeed and LinkedIn postings signal a staffing gap TriFetch fills without a hire.
- Negative reviews citing phone hold timesGoogle and Yelp reviews are a direct, dated signal of patient-access pain.
- EHR migration or new system go-liveVendor press releases and state HIE notices flag workflow disruption and openness to new tools.
- Practice acquired by a PE-backed MSO or hospital systemState licensing filings show consolidation, which centralizes back-office buying decisions.
- MGMA or specialty society conference rostersPractice administrators attending are actively benchmarking admin tools that quarter.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NPPES NPI registry, Google Maps clinic listings, and state medical board rosters. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Rosemary, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.